STREAM
STREAM is a European project supported by the European Commission in the framework of the „Intelligent Energy Europe" programme. It’s about the promotion of energy efficient person transport for recreation and tourism. An overview of the actions that were implemented in the 7 participating countries from 2006 to 2009:
Nature and recreation areas
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Austria, Lungau Murau Nocky Mountains: special bus lines (including electric vehicles) to remote valleys
In Austria, a new supply of valley buses ("Tälerbus"), including electric vehicles, was promoted. These bus services make it possible for hikers to reach and discover remote valleys in the Alps without using the car. The lines were structurally integrated in the public transport information and will also be included in tourist packages. During the project, a substantial increase of the number of users was demonstrated.
More info: English - Deutsch
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Flanders, Belgium: development and implementation of a mobility policy for 17 tourist destinations
In Belgium, the demonstration was about the introduction of (the) sustainable mobility (reflex) in the management of recreational destinations in Flanders, through the establishment of green mobility plans and awareness campaigns. One recreation park, the Puyenbroeck park near Ghent, which already had a mobility plan, served as pilot project. During 8 weeks in the summer period of 2008, 17 tourist or leisure attractions have drawn the attention of the public to sustainable transport modes and available greenways during the campaign "you choose the nicest way yourself". The actions were announced on the national television chain VRT. 2000 people using sustainable transport modes participated in a competition.
More info : English - Dutch
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Łódź, Poland: education and awareness raising for green mobility to the Lagiewnicki forest in Lodz
During the European Mobility week in 2008, the combination, in one day trip, of a visit to the Manufaktura shopping and cultural centre with a visit to the Lagiewnicki forest was promoted. A direct bus connection was put in place. Several promotional events were organized to attract attention to the sustainable transport solutions to and at the site as well as broader awareness raising campaigns and educational actions in schools.
More info : English - Polish |
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Italy: development and promotion of multimodal transport, Paneveggio national Park
The Italian demonstration site was the Natural Park “Paneveggio Pale di San Martino” situated in the Italian eastern Alps. On the basis of a thorough analysis and a user survey, the public transport network could be optimised and park&ride facilities improved. The sustainable mobility options were promoted using a destination map and awareness raising campaigns through tourist channels.
More info : English - Italian
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Green corridors

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Vilnius, Lithuania: green tourist routes inside the city and towards the tourist attractions in the outskirts
The aim of the Lithuanian demonstration in STREAM was to defend, develop and promote sustainable mobility corridors leading from the city center and the other residential areas to the suburbs. Cycle, walking and water transport routes were identified, discussed with all relevant actors and integrated in tourist packages. Several awareness campaigns, public hearings and testing events were organized.
More info : English - Lituanian |
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West-Flanders, Belgium: a corporate image and a tourist map for a cycling corridor using old railway tracks
Cycle corridors along rivers and canals and on old railway tracks are the backbone of the recreational network in the province of West-Flanders. Within STREAM, a corporate identity and communication strategy were developed for one of these corridors. Different elementsalong the greenway reflect this image: a resting place, cycle parkings, milestones, crossings, information panels … In the communication, the possibility of combining public transport and cycling or walking is a key element.
More info: English - Dutch |
Beach tourism

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Almada, Portugal: bike and boat for the link between Lisbon city and the Costa da Caparica
Almada is located across the river Tajo from Lisbon. Almada’s beaches attract mainly inhabitants of Great Lisbon. Apart from the bridge over the Tajo river, boats and trains cross the river, but they were not linked to the beach area. Within STREAM the combination of cycling to the harbour, taking the boat to cross the river and using a new cycle route to the beach has been developed. A virtual cycle route was used to promote a new cycle track from the harbour to the beaches.
More info : English - Portugese |
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Bulgaria: special tourist packages for day trips aiming at visitors of the coastal region
In Bulgaria, tourist packages including the use of sustainable transport modes were developed in 2007. The project resulted in the first cycle track in the city of Bourgas. For each of the demonstration sites along the Black Sea Coast, a brochure was developed. These materials have been distributed using different channels and at several occasions. A lot of effort was also put in the gaining of support for the idea of sustainable mobility for tourism: public presentations to representatives of the tourism sector, at the National Tourism Exhibition, in the municipal EcoWeek.
More info : English - Bulgarian |
Updated 23 feb 2009
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